The Pink Bus
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In the fall of 2008, The Maurer Foundation launched the “Size Matters” public awareness campaign, featuring The Big Pink Bus. This striking, eye-catching vehicle conveys the two most fundamental truths about breast cancer and breast health:
You + Early Detection = Survival (Monthly Breast Self Exams Work!)
Discover Breast Lumps While They are Small (Size Matters)
Get the press release.

The Pink Bus continues to garner tremendous national press coverage. It is chronicled on over 125 websites and 225 national media outlets. During election week in November 2008, the image of The Pink Bus flashed for 24 hours on the Reuters Screen in Times Square.
