How Are You Celebrating Breast Cancer Awareness Month?

Breast Cancer Awareness Month, also called National Breast Cancer Awareness Month, is in October, and was started in 1985 by the American Cancer Society and Imperial Chemical Industries. The initial purpose of the month was to promote mammograms as the first line of defense against breast cancer. In 1992, Breast Cancer Awareness Month got a marketing makeover when it received what has arguably become one of the most well-known symbols of our generation: the pink ribbon. (Check out the article we wrote on the history of the pink ribbon.) The month has, in recent years, become an international event for many breast cancer related organizations and non-profits to raise funds and promote awareness, research, and education.

How We Celebrate Breast Cancer Awareness Month

During October, the media often does public service announcements reminding women about the importance of breast self-exams, mammograms, and clinical breast exams. (Here’s a great breast cancer PSA the Long Island newspaper Newsday did in 2011.)

In addition to breast cancer non-profit events, many businesses, schools, and government agencies organize their own awareness events. Besides our usual year-round breast health education workshops we continue doing in October, The Maurer Foundation is usually part of a number of Long Island and New York City health fairs, both at businesses, school campuses, and community events. Some businesses organize fundraisers that we partner with, like Brasserie 214’s pink drink promotion in 2011. If your business would like to help us in supporting breast cancer awareness and education, check out some of the past fundraising events our creative supporters have come up with and contact us. We’d love to hear your ideas.

Although Breast Cancer Awareness Month tends to get all the limelight in October, there are a few other important events that happen in October.

Needless to say, October is an extremely busy month for us!

How Do You Celebrate October?

It can be a lot of fun to take part in breast cancer walks and attend fundraisers whose proceeds go to promote breast cancer education. But how are you personally celebrating October? Are you turning your breast cancer awareness into breast cancer action? Here are some ways you can take action and make a difference in your life and the ones you love.

How are you celebrating October? We’d love to hear your ideas!

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