When it comes to alcohol, many people don’t realize just how easy it is to exceed a standard serving size. Unlike other beverages, alcohol doesn’t come in a one-size-fits-all container, making portion control essential for both health and well-being. This is especially important when considering the connection between alcohol consumption and breast cancer risk. Research shows that even moderate alcohol intake can increase estrogenA female sex hormone that is primarily produced by the ovaries. Its primary function is to regulate the menstrual cycle and assist in the production of secondary sex characteristics such as breasts. It may even play a role in the production of cancer cells in the breast tissue. levels and contribute to DNAThe part of every cell that carries out genetic information on cell growth, division, and function. damage, both of which are linked to a higher likelihood of developing breast cancer. Understanding proper serving sizes can help reduce overall alcohol consumption and support better long-term health.

A standard serving of alcohol is defined as:

• Beer: 12 ounces (5% alcohol) – About the size of a regular can or bottle
• Wine: 5 ounces (12% alcohol) – Roughly half a standard wine glass
• Liquor: 5 ounces (40% alcohol) – A standard shot

In reality, most restaurant pours and mixed drinks contain far more than one serving – sometimes doubling or tripling the amount without us even realizing it.

Here are some ways to stay mindful of your serving size and overall consumption:

• Measure Your Pour – Use a measuring cup or shot glass at home to get familiar with standard serving sizes.
• Switch Up Your Plans – Pick social options that don’t involve alcohol, like grabbing a coffee or going for a walk.
• Choose Alcohol-Free Options – Some non-alcoholic wines and mocktails are great alternatives.
• Skip the Refill – It’s easy to lose track when your glass is constantly topped off. Finish one drink before deciding on another.