Research indicates that moms who breastfeed their babies for at least one year lower their risk of developing breast cancer, according to the American Cancer Society. Nursing moms do not necessarily need to nurse a child for 12 consecutive months to benefit; a combined duration of at least a year for all of her children provides the same beneficial result. Breastfeeding for longer durations further reduces the risk of breast cancer.
Since 2005, the Global Big Latch On campaign has promoted breastfeeding and supported nursing moms. Events are held every year during the first of August to foster breastfeeding as a normal part of day-to-day life at a local community level. The Maurer Foundation recognizes the benefits of breastfeeding for both mom and child, and has proudly participated in these events since 2017.